Master Class on Targeting Held at KazNU

On September 30, a master class on targeting was held at the Faculty of Journalism of Al-Farabi Kazakh National University for second-year students of the Public Relations educational program.

An invited targeting specialist introduced students to modern digital marketing opportunities, effective audience targeting strategies, and social media promotion methods.

During the session, students explored the key principles of targeting and its importance in the field of public relations. The master class aimed to expand students’ professional knowledge and develop their practical skills.

The event was supervised by Bayan Musayeva and Meirgul Zhetpisbayeva.