Digital marketing tools and digital transformation capabili… — KazNU

Digital marketing tools and digital transformation capability as a factor in enhancing business performance in China and Kazakhstan

2025 · Article

Publication year

2025

Authors

Source: Scientific Reports

DOI: 10.1038/s41598-025-20967-x

Scopus: Open in Scopus

Sustainable Development Goals (2025)

SDG 9

Fields of knowledge

Multidisciplinary