«Startup & Monetization»: An Educational Lecture for Students

On September 30, 2026, an educational lecture on «Startup & Monetization» was held as part of the curator’s activities for second-year students of the English-language division of the Journalism educational program at the Faculty of Journalism of Farabi University.

The lecture focused on the process of transforming creative ideas into real projects in the modern media industry, identifying audience needs, and exploring ways to turn an original idea into a sustainable source of income.

Particular attention was paid to the relationship between journalism and startup culture. Today, journalists are no longer limited to gathering information and writing texts. They are also expected to develop new skills, including creating media projects, working with social media, producing digital content, building a personal brand, and maintaining consistent communication with their audiences.
Students were presented with examples of popular media platforms and digital projects, as well as different approaches to attracting audiences, creating content, and monetizing digital products and media content.

During the event, students presented their own ideas and shared their views on the development and implementation of startup projects. The discussion covered questions such as: «How can an idea be turned into a project?», «How can a target audience be identified?», «How can content be monetized?» and «What factors are important for the successful development of a media project?».

At the end of the event, students had the opportunity to ask questions and exchange ideas about developing startup concepts and exploring opportunities for their further monetization.