The role of channel integration quality in shaping consumer… — KazNU

The role of channel integration quality in shaping consumer behavior in omnichannel and multi-channel retail

2026 · Article
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Publication year

2026

Authors

Source: Journal of Open Innovation: Technology, Market, and Complexity

DOI: 10.1016/j.joitmc.2026.100721

Scopus: Open in Scopus

Fields of knowledge

General Economics,Econometrics and Finance Development Sociology and Political Science