The role of channel integration quality in shaping consumer… — ҚазҰУ

The role of channel integration quality in shaping consumer behavior in omnichannel and multi-channel retail

2026 · Article

Жариялану жылы

2026

Дереккөз: Journal of Open Innovation: Technology, Market, and Complexity

DOI: 10.1016/j.joitmc.2026.100721

Scopus: Жазбаны Scopus-та ашу

Білім салалары

General Economics,Econometrics and Finance Development Sociology and Political Science