THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS' SUSTAINA… — КазНУ

THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS' SUSTAINABLE FOLLOW IN E-COMMERCE LIVE BROADCAST—BASED ON THE SURVEY OF TIKTOK USERS IN CHINA

2024 · Article
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Год публикации

2024

Авторы

Источник: International Journal of Business and Society

DOI: 10.33736/ijbs.6919.2024

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Business and International Management Strategy and Management Economics and Econometrics Finance