THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS' SUSTAINA… — ҚазҰУ

THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS' SUSTAINABLE FOLLOW IN E-COMMERCE LIVE BROADCAST—BASED ON THE SURVEY OF TIKTOK USERS IN CHINA

2024 · Article

Жариялану жылы

2024

Авторлар

Дереккөз: International Journal of Business and Society

DOI: 10.33736/ijbs.6919.2024

Scopus: Жазбаны Scopus-та ашу

Білім салалары

Business and International Management Strategy and Management Economics and Econometrics Finance